“The Tire Cologne” will take place from June 04th to 06th, 2024. The topic of circular economy has been becoming increasingly important in the tire industry for years. The circular economy plays an important role in this context.

At the beginning of June 2024, the ZARE initiative, together with 15 other partners from the AZuR network (Allianz Zukunft Reifen), will be in the spotlight of the global tire and wheel industry. At the network trade fair stand, they will be presenting all segments of the sustainable tire circular economy on an area of ​​450 square meters - from sustainable new tire production to retreading, certified disposal to material and chemical recycling.

It is important to inform visitors: Anyone who disposes of their old tires through certified ZARE waste tire disposal companies is saving resources and the environment - because a large part of the old tire components can be returned to the material cycle.

The trade fair stand is embedded in the middle of the “Circular Economy” theme world in the central Messerhalle 7 (Stand A-040-B049). The different phases of the circular economy are presented here in various focus islands. The theme world encourages the exchange of new approaches to solutions: from the collection of used tires to retreading and recycling.

In the center of the shared exhibition stand, a lounge invites you to exchange ideas and network in a relaxed atmosphere. The appearance is rounded off by various discussion rounds and panel discussions.