Bonn, February 02.02.2021nd, 2020 E-mobility has gained a significant market share in 2. The issue of the environment and sustainability is important to more and more drivers and they want to make their contribution to reducing CO600.000 emissions. Overall, more consumers are paying attention to the environmental compatibility of the products they use. In Germany alone, almost 3.000 tons of used tires accumulate every year - if you put them all together, that would result in a volume of around XNUMX single-family houses - in other words, a large village.
As early as 2015, responsible waste tire disposal companies came together in the ZARE initiative (certified waste tire disposal companies) to address the issue of sustainable tire recycling. Today, a total of 19 companies guarantee that no tire ends up in the trash and that every tire is sent to a sensible recycling process. This includes tire retreading at the forefront. But also the export of used tires, the use of granules and rubber powder obtained from tires or thermal recycling in thermal power stations.
Unfortunately, there are still companies that collect used tires and either dump them in landfills or illegally dispose of them in forests and fields – both are illegal and harmful to the environment. The ZARE initiative lists these illegal dumping sites – in 2020, there were over 150 such cases nationwide; the actual number is likely much higher. You can find more information here.
Show your customers that you are acting responsibly. The ZARE initiative has prepared an easy-to-understand information flyer, provides you with a poster, and you can also use the slogan "We're thinking about tomorrow!" to inform your customers online that you have their old tires disposed of by a certified company.
You can easily order the information materials from the ZARE website for a nominal fee of €149 + VAT. This is conditional upon disposal through a certified company.
Lead by example! It's important that you inform your customers about proper and certified tire disposal so that together we can raise awareness among drivers about this issue. By doing so, you demonstrate that you take responsibility for your actions and ensure that the tires are reused through the recycling process.
About the ZARE initiative
The ZARE initiative is an amalgamation of 19 companies organized in the Federal Association of Tire Trade and Vulcanizing Trades (BRV), 16 of which are certified waste management companies. The ZARE partners have set themselves the task of raising awareness of professional tire recycling in Germany. ZARE informs drivers about the environmentally friendly disposal of used tires. At 26 locations, the ZARE partners cover almost all of Germany and the Netherlands.
The partners of the initiative are:
Allgemeine Gummiwertstoff und Reifenhandels GmbH, Bender Reifen Recycling GmbH, CVS Reifen GmbH, Danninger OHG Spezialtransporte, Hartung Speditions-, Handels- und Transport GmbH, HRV GmbH, KARGRO BV, KRAIBURG Austria GmbH & Co. KG, KURZ Karkassenhandel GmbH, Mondo Reifenmarkt GmbH , MRH Mülsener Rohstoff- und Handelsgesellschaft mbH, NZ-Entsorgung eK, PVP Triptis GmbH, Reifen DRAWS GmbH, Reifen Külshammer, Reifengruppe Ruhr, REIFEN OKA - tire trade, tire recycling company Brenz GmbH, TireTech GmbH
Material:
Press release as a Word document for download
Press release as a PDF file for download
Image: zare_aktionspaket_fuer_reifenservicebetrieb_und_kfz-werkstaetten.jpg
Caption: New life for your old tyres. Compact information for your customers. The campaign package for tire service companies contains 250 DIN long flyers, 2 DIN A2 posters and a signet for web integration.
Source: ZARE initiative
